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Tough, smart business advice on what it takes to run a successful business—from the star of the hit TLC show American Chopper

Since founding Orange County Choppers in Upstate New
York in 1999, Teutul has grown the business from a hobby
into a seventy-person plus operation that produces and sells
150 custom bikes a year at retail prices starting at $30,000,
and quickly escalating to six figures. Teutul and his team
not only sell their choppers from their world headquarters in
Newburgh, NY, but throughout a multi-country dealership
network in the US and abroad. Paul and his sons build the
best one-of-a-kind choppers in the world with unrivaled passion,
creativity, and honesty.
In The Ride of a Lifetime, Teutul elucidates the business
principles that have made Orange County Choppers a household
name. His smart, commonsense business wisdom works
for businesses both big and small in any industry. Here, readers
will learn firsthand how Teutul built a uniquely successful
business by working hard and demanding it from others;
encouraging and embracing unfettered creativity; establishing
well-defined roles for every team member and demanding
they support each other; and using honest conflict and confrontation
to solve problems and constantly innovate. The
Ride of a Lifetime is a smart, tough-as-nails guide to business
success that every entrepreneur should read.